Interviews
The Guardian (Second Life Listening Party)
July 8, 2006

Description:
This article explores Second Life, a rapidly growing virtual world where participants, represented by customizable avatars, engage in social networking, business, and entertainment. Regina Spektor’s album launch exemplifies the innovative marketing potential of this platform, with Warner Brothers using a virtual listening party to promote her music. Second Life hosts events like virtual music festivals and movie premieres while fostering a diverse economy where users can profit in real-world currency. With a blend of creativity, social interaction, and commerce, Second Life blurs the lines between reality and virtuality, offering a unique digital escape and community for its users.
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